Bvlgari has announced its new global ambassador: 45-year-old Hollywood hunk Jake Gyllenhaal. The Oscar nominee will now represent the renowned fashion house’s menswear.

I’ve always felt a kinship with Bvlgari because the House connects beauty with meaning, and creativity with emotion. The House’s approach has a special generosity—toward craft, culture, and human stories—that resonates deeply with my values. “For me, true sincerity is about the relationships and people we cherish, dedication to what we all create, but most of all, being true to ourselves,” Jake commented on the new collaboration.

Gyllenhaal will thus join other renowned brand ambassadors: Zendaya, Priyanka Chopra and Anne Hathaway.