27-year-old model Alesya Kafelnikova has reached a new peak in her career – she has become the face of the advertising campaign for the legendary cosmetics brand Estee Lauder. This collaboration marked an important stage in the model’s professional career: her first large-scale international work with a global giant of the beauty industry.
Although the shooting took place back in March last year, Alesya carefully kept the news in secret, waiting for the official release. When the moment came, the model was overwhelmed with emotion:
Finally! I still can’t believe it: my first major international campaign is for Estee Lauder. I’ve been silent all this time, waiting for the moment when it (the shoot) will finally be released. Oh my God, you can’t imagine how happy I am!
In her message, Alesya also expressed sincere gratitude to the brand team for their trust and fruitful cooperation.
In addition to the landmark contract with Estеe Lauder, Kafelnikova’s portfolio has recently been replenished with a number of prestigious projects: the cover of Author magazine; a shoot for Arabic Vogue; and collaboration with the iconic brand Vivienne Westwood. These works confirm Alesya’s status as one of the most sought-after models in Russia, successfully breaking through to the international stage.
However, behind the glare of the spotlight and high-profile contracts, there’s another side to a model’s life. In 2021, Alesya married businessman Georgy Petrishin. The couple are raising their four-year-old daughter, Kiara, while balancing professional fulfillment with family responsibilities. Kafelnikova tries to devote all her free time to her daughter, flying between Moscow, London, where she works, and Bali, where her family lives.
