Rubchinskiy organized a star-studded party to celebrate the launch of his brand in Japan. The event was attended by rapper Kanye West and t.A.T.u. members Lena Katina and Yulia Volkova. Lena Katina published a video of her meeting with Kim Kardashian’s ex-husband on her social media page.

Kanye West collaborated with Rubchinskiy for a long time, but their creative tandem soon broke up, however, the American rapper is still friends with the Russian designer and regularly attends Rubchinskiy’s events. In 2024, West attended Gosha’s birthday party in Moscow, and Katina and Volkova recently became Gosha’s brand ambassadors.

The group t.A.T.u., which became famous worldwide after the hit “Ya Soshla S Uma,” was one of the symbols of the youth movement at the beginning of the 21st century. In 2009, Yulia Volkova left the group to devote herself to her family, but in the summer of 2025, the mature vocalists decided to recreate the once provocative duo and began an active concert career.