BeautyFrom Nobel Prize-winning technologies to social media trends: a...

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Dreame

Dreame has expanded its ecosystem of devices by introducing several new products, including the AirStyle Pro HI. This is an intelligent 8-in-1 styler that replaces 8 hair drying and styling tools thanks to an expanded set of interchangeable magnetic attachments, including a straightening nozzle and a diffuser. The high-speed 130,000 rpm motor combined with Jet Reflux Effect technology and intelligent temperature control with an NTC sensor provides a stable, controlled airflow and prevents heat damage to the hair cuticle.

NATURA SIBERICA

The Lab Biome Hydration hyaluronic line is designed to hydrate and restore the skin’s microbiome. Contains: a complex of pro- and prebiotics based on fermented extracts of Siberian plants and lysates of beneficial bacteria, 4D hyaluronic acid and northern kelp extract.

Zeitun

The Oriental Touch mask set in convenient mini sachet formats combines several formulas designed for different skin conditions. Each mask has its own specific purpose: Relief Moist moisturizes and reduces redness, Fine Purity helps cleanse the skin and visually tighten pores, Morning Coffee works with signs of fatigue and puffiness, Gold Truffle helps even out skin tone, and Time Extension is used at night to maintain hydration.

EGOMIA

The Egomia brand presented products with the aromatic composition Mimosa & Cardamon, where the floral notes of mimosa are combined with the spice of cardamom. The line includes body care products in both full-size versions and convenient travel formats: perfumed cream, scrub, lotion.

EGIA Biocare System

The EGIA Biocare System revitalizing detox mask with a moisturizing, soothing and anti-inflammatory effect is suitable for any skin type. The product is designed to improve blood circulation and drainage functions of the skin, which helps remove waste and toxins, improve tone and elasticity, and even out skin tone.

SNOW SEA

Among the new products of the SNOW SEA brand is an anti-aging eye cream with arctic kelp extract from the premium PRO-COLLAGEN line. The product is aimed at correcting age-related changes: it smoothes wrinkles, restores skin density, nourishes with vitamins and microelements, and eliminates puffiness.

FILLERINA

The Fillerina Cleansing Collection line includes 12 products for high-quality cleansing. Among them is Rich Cleansing Mousse, a soft cleansing foam with a silky texture. The active ingredients are hyaluronic acids of different molecular weights, inulin, lactobacillus enzymes, a complex of minerals and microelements.

Telomerol

The Telomerol brand has announced a relaunch and is bringing an updated intelligent age management system to the Russian market. Based on telomere theory and Nobel Prize-winning research, the brand goes beyond individual products to offer a comprehensive solution for cellular rejuvenation: from dietary supplements to anti-aging skin and hair care.

Beautific

Beautific Hydrophilic Balm is designed to help remove long-lasting makeup, SPF products, and excess sebum without intense rubbing. The product’s dense texture gradually melts upon contact with skin. Upon contact with water, the product emulsifies into a light milky formula that rinses off without a filmy or sticky feeling. The formula is 98% natural, including a complex of macadamia, olive, and avocado oils.

d’Alba

The d’Alba pop-up opened on the -2nd floor of the Paveletskaya Plaza shopping center. You can visit the space and get acquainted with the brand’s products daily until June 10 from 10:00 to 22:00. New products, classics, and exclusive launches are presented here. As always, customers can expect pleasant surprises, gifts, collaborations, and the opportunity to test new premium care products.

motto.

On March 30 at 7:30 pm, the motto space for beauty and balance will hold a meeting with Roman Krikheli, blogger and founder of Superposition®. The lecture-meeting “Image as a Statement” will discuss clothing as a language, why things are almost never neutral, how status is read through them, how to formulate yourself in the language of clothing and other issues.

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