FashionFrom Anton Belyaev's eyewear to yachting suits: a fashion...

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DLT

The traditional DLT Fashion Show took place in the atrium of the DLT department store. This year, it was held as part of the St. Petersburg International Economic Forum’s “St. Petersburg Seasons” Culture Festival. The show featured 70 men’s and women’s looks, reflecting a variety of summer season scenarios: from light summer sets for everyday wear to business casual and elegant evening wear. The brands include Dolce & Gabbana, MVST, Bottega Veneta, Saint Laurent, Chloé, Kiton, Giorgio Armani and others.

Harry Cooper

Harry Cooper presented the first children’s collection of frames in collaboration with Anton Belyaev and the Therr Maitz group. The capsule includes two models, MURASHKI and MISINTI, in five colors, including lemon, soft blue, turquoise and an unusual version made of multi-colored acetate, reminiscent of a box of monpensier. The glasses are made from Grilamid, which is approximately 30% lighter than acetate, flexible, durable, and able to return to shape after being pressed. These frames can accommodate both prescription and sunglasses lenses.

Lassie

The high-tech children’s clothing brand Lassie and the Russian Alpacas farm have launched a joint summer project for families with children. Until September 30, visitors to the farm will be able to take part in an exciting quest in the Moscow region and get up close and personal with the animals. In addition, children aged 4 to 14 will be able to participate in a photo contest and a prize drawing, including a set of Lassie children’s clothing.

Hikes and Kixbox

Hikes and Kixbox presented a collaboration based on Marble polymer clogs. Chrome, metallic, and fluorescent colors reflect the space of the big city – the main source of inspiration. Another key visual accent of the project is the removable metal badges in the form of the Roman numerals XX, rhyming with the twentieth anniversary and Kixbox’s signature style.

JAM8

The new The Court Side collection is inspired not so much by tennis as by the state of the person who takes to the court. It includes cotton velour suits in deep shades of green, chocolate, and blue, sundresses, cropped T-shirts, and shorts. The drop also includes a unisex capsule collection of hoodies and trousers in bright blue and graphite. The same free, oversized logic is found in long sleeves and T-shirts with a print created by the brand’s artist.

ANNA PEKUN

The ANNA PEKUN brand presented its summer collection “Southern Shores”, inspired by cruising, freedom, and a shimmering horizon. Soft iridescent fabrics, like sea waves, airy textures, pure shades – the new capsule conveys the atmosphere of a bohemian yacht. Among the iconic models are the LAUREN three-piece suit, the LOU top, the MALLOW vest, the UDAYA linen sundress and others.

belle you

For 7 years, belle you has been producing basic underwear, paying attention to the precision of patterns, tactilely pleasant materials, delicate seamless technologies and designs that feel like a second skin. The seven best-selling lingerie ranges include: Airy weightless lingerie, Invisible base, Ribbed Base, Bamboo Seamless, mercerized cotton Cotton Glow, Lace Flower floral lace, and Femme Fatale Italian lace.

MAIU

The inspiration for the “Quiet Luxury of Summer” collection was the state of freedom: the warmth of the sun on the skin, the sea breeze, the movement of fabric in the air, and beauty that exists in itself. This freedom is reflected in the cut: an open back, soft necklines, weightless fabrics that drape over the body and reveal the shape through the play of light. The collection’s palette is olive, turquoise, chocolate, powder, mustard, milky and beige.

COCCON

COCCON is a Russian knitted clothing brand with its own production on European equipment. The new “On a Wave of Feelings” collection is inspired by the anticipation of long-awaited vacations, evening strolls, and expanding your summer wardrobe. The main material used in these pieces is organic cotton, which ensures comfort in hot weather, is easy to care for, and is eco-friendly. It is used to make mini and maxi dresses of various styles, polo shirts, translucent jumpers and other models.

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