12 STOREEZ
This new story is dedicated to the first visceral touch of summer. The collection is built around lightness, freedom, and tactile comfort. It’s based on breathable, cooling, and flowing fabrics, with linen, silk, cotton, and viscose predominating. The palette reflects the season’s natural tones: white, milky, dusty pink, slate blue, olive, coffee, and sand, complemented by soft accents of light red, terracotta, and mahogany. The shoe line complements the collection with open models with thin straps and a “bare leg” effect.


LOGINOVA
The RESORT ’26 collection is based on the idea of the connection between man and nature, cyclicality and balance. Hence the clean lines, verified silhouettes and basic shapes that do not overload the image and allow you to focus on the main thing. The collection combines two lines: a premium cotton line provides structure: jackets, trousers, shorts, and stand-up collar shirts create an architectural silhouette while remaining lightweight and comfortable. The knitted base of dresses, long sleeves and sets follows the lines of the body, maintaining freedom of movement.




Vittoria Vicci
The summer collection of Vittoria Vicci conveys the mood of a serene holiday by the pool, sunny days and leisurely conversations. The color palette is built around the key shade of the season, Ice Blue, which is complemented by milky shades and rich red. For everyday wear, the brand offers relaxed-fit suits, for special occasions – a blue dress and sparkling sandals, for the city – cropped bombers in a sport-chic aesthetic paired with Aladdin trousers.




EMKA
Continuing the story of the summer collection “Where the light is”, the brand released a limited-edition line of jewelry made from natural stones. The new capsule collection expands on the campaign’s core message: mindful relaxation, inner balance, and attention to one’s own feelings. The collection includes necklaces with black, white and blue agate, jasper, moonstone, carnelian, rock crystal and other natural materials.



4FORMS
The second chapter of the summer collection 4FORMS – “Afternoon” – is a story about the summer rhythm metropolis. The capsule combines relaxed elegance, architectural silhouettes, and a sense of inner freedom. The emphasis is on lightweight suits, flowing trousers, airy tunics, and flexible knitwear sets. From strict city silhouettes to relaxed vacation looks, lace tops, flowing sets, and printed dresses inspired by the coastal aesthetic appear here.



Source: hellomagrussia.ru



