Various devices for home facelifts and tutorials on how to maintain a perfect oval have been around for a while, but Kim Kardashian recently released a product that promises to be a panacea in this matter. The Seamless Sculpt face tightening bandage from Skims costs only $48, but why did its release outrage the public so much? Let’s try to figure it out.
Firstly, the technology is not new, South Korean technologists developed a similar principle of facelifting quite a long time ago. Let’s take the same hydrogel masks that tone the chin and neck area. In addition, there are many video tutorials on what manipulations need to be done before going to bed in order to achieve the effect of tightened skin in the morning. So why should Kim’s product become an alternative? This is the question that consumers ask themselves online.
The celebrity herself calls the new product “a line of corrective underwear for the face, emphasizing the chin and providing jaw support”, as well as an “essential” beauty device for everyday use. She also recommends wearing it at night, the convenience of which the audience is still unsure about. All that is needed for a comfortable sleep – is a comfortable pillow and fresh air, and some Internet users write that they are afraid of “suffocating” in the Skims compression bandage.
In addition, the new model is advertised in the brand’s signature underwear, which is ideally combined with the bandage, which kind of encourages you to buy a full set and is much more expensive. And it creates another reason for dissatisfaction.
On the Internet, the launch is already being called “the last nail in the coffin” of the unrealistic beauty standards set by the Kardashian-Jenner family. Although we can add that now reality stars are taking turns coming out of the shadows and admitting that they have had plastic surgery: Chris and Kylie Jenner, as well as Khloe Kardashian, recently revealed all of their procedures themselves.
