“Khokhloma”
An evening cocktail party dedicated to the brand’s birthday was held at the Khokhloma salon in GUM. Guests were able to witness the process of creating Khokhloma patterns at a master class and were also among the first to see the book “Khokhloma: A New Century.” Today the brand’s collections feature interior items, porcelain, home textiles, clothing, accessories and jewelry inspired by Khokhloma painting.
TSUM
The New Year’s TSUM Fashion Show was held at the State Academic Maly Theater. The department store’s creative team presented collections from Dolce & Gabbana, Bottega Veneta, Brunello Cucinelli, Chloé, MVST, Elie Saab, Giambattista Valli, and other brands. A total of 69 women’s and men’s looks. The soundtrack for the show was written by the artist VAIMP – the first AI-music project in Russia in the genre of electronic music.
Suzanne Code
The jewelry brand Suzanne Code jewelry, which specializes in complex designer haute joaillerie jewelry using man-made diamonds, celebrated its first anniversary – five years since its foundation. Guests at the closed evening were the first to appreciate the new Firebird collection. 25 pieces were presented on hyper-realistic female sculptures, and later came to life in a plastic performance created in collaboration with the artists of Slava Polunin’s “Snow Show” group.
Konstantin Chaykin
The idea for such watches came to Konstantin Chaykin back in 2018. The new model is inspired by Venus, the goddess of love, fertility, and prosperity in Roman mythology. The dial is minimalist, and the designer literally transforms the main character into a moon face—the moon phase indicator becomes a face. Two-tone indicators traditionally display the time: the hours are on the left, the minutes on the right. The automatic caliber K.18-25 is powered by a modified G200 movement from the Swiss watchmaker La Joux-Perret.
Bvlgari
The House of Bvlgari has unveiled a vibrant holiday campaign that invites you to experience the joy of genuine communication. Zita d’Hauteville, Keith Price, Jihoon Kim, Mike Quyen, and Jasmine Tookes gathered in front of the lens of the photography duo Bruno+Nico, who presented the brand’s jewelry, watches, and accessories. Bvlgari invites you to celebrate the holiday season with new products and bestsellers from the Serpenti, Divas’ Dream, Bvlgari Bvlgari, and other collections.
YULIAWAVE
On December 11, the brand’s 11th anniversary, YULIAWAVE launched the exclusive YWOMAN COMMUNITY club and held its first event—a dinner at the Moscow Arts Center. Guests enjoyed a personal tour of the gallery and a neurogastronomic set from INSPIRO ArtCenter, which is developing an ecosystem of future nutrition based on functional foods, plant-based cuisine and next-generation soft drinks.
Elisabetta Franchi
Elisabetta Franchi held a pre-New Year’s cocktail party at its flagship store in GUM – for the first time since the brand entered the Russian market. The guests, among whom were Angelika Timanina, Lyanka Gryu, Snezhina Kulova and others, were greeted by the autumn-winter collection, created in the signature style of provocative femininity, sophistication and original cut.
KARL LAGERFELD
Among the new jewelry items KARL LAGERFELD — new jewelry in the iconic Crystals line with large, architectural stones decorated with monochrome metal, as well as the debut collection Perl. The latter is a fresh take on the classic pearl. The line combines traditional shapes with unexpected modern accents.
BERHASM
BERHASM presented the New Year’s campaign The Morning After – an honest story of one morning after a party. Instead of the usual New Year’s gloss, the brand shows what usually remains behind the scenes: tired faces, smudged makeup, glitter, the chaos after a noisy night, and a feeling of strange peace. The heroes are wearing the key silhouettes of the BERHASM season: long jackets and coats, wide trousers, graphic long sleeves, black dresses and high boots, accessories with logos and metal details.
Nasonpearl
The first jewelry breakfast from the pearl brand Nasonpearl, which celebrates its 19th anniversary this year, was held at the Soluxe Hotel Moscow. The highlight of the program was the author’s lecture by the renowned margaritarist Elena Voronina. Participants learned about the intricacies of pearl evaluation and origin, as well as the key jewelry trends that will be relevant in 2026. Particular attention was paid to new products and innovations in the pearl world.
4FORMS
The Russian brand 4FORMS develops clothing for sizes 46–68, paying special attention to fit, fabric quality, and emotions. The brand is celebrating the winter season with a new festive campaign, She Owns The Holiday—a bold, warm, and slightly cinematic story about women who don’t wait for magic, but become its source. The brand was inspired by Christmas films, the festive chaos, the evening light of shop windows, and that feeling when music is already playing inside, although it is still quiet around.
SABELLINO
This season, the brand turns the traditional idea of the holiday on its head: the woman herself becomes its center, setting the style, mood and rules of the game. The collection is based on evening dresses made of velvet, lace, flowing fabrics and ruffles. The line also includes outerwear and accessories – fur scarves, bomber jackets and vests, creating multi-layered ensembles and allowing you to combine evening dresses with urban winter dynamics.
Sevenworlds
The jewelry brand Sevenworlds presented its first men’s drop. The collection is based on cobalt. This highly durable metal is virtually scratch-resistant, does not tarnish and retains a cool shine for decades. The collection includes rings, pendants, bracelets and bookmarks. All items are handcrafted using traditional blacksmithing techniques, so the drop is limited: each item requires complex and lengthy processing.
ALEX BAKH
The presentation of the new men’s clothing brand ALEX BAKH, founded by Alexander Bakhmatsky, took place. Guests got acquainted with the first drop, including denim models, classic shirts made of Italian cotton, trousers made of Italian flannel, cropped wool and cashmere jackets, suede shirts, leather jackets and accessories: wool caps and backpacks with exotic leather trim.
Jewellery Bar
Jewellery Bar presented a new collection, in the center The focus is on layering, allowing for the creation of individual combinations. Instead of the brand’s usual massiveness, the emphasis is placed on the materials used – natural pearls and semi-precious stones. The palette is inspired by the nature of autumn: warm oranges, soft purples and deep neutrals.
