ALKOR
Actress Ekaterina Klimova has become the ambassador of the Alkor jewelry brand and a co-author of the “Amplua” collection. The capsule collection is inspired by theatrical aesthetics, and the jewelry design largely echoes the theater’s interior: from accent diamond earrings reminiscent of the multi-tiered chandeliers in the halls, to choker chains that repeat the movement of the curtain.
“Estelle Adoni”
The chain of women’s lingerie salons “Estelle Adoni” has opened a summer conceptual art space in the Neglinnaya shopping center. “The Art of Being” conveys the idea of how important it is to appreciate every moment and create your own reality. The exhibition does not feature static display cases—it is a fragmented exhibition-laboratory that will grow and change. Open to the public from August 13th.
Trussardi
The Orbita model is based on a shoulder strap that hugs the bag like a celestial body. Soft and flexible, it fits equally well into both everyday and evening wardrobes. The design is easily transformable: the bag can be worn either over the shoulder or over the shoulder. Available in three sizes: mini, crossbody, and roomy tote.
DEFILE
The Defile brand has presented a new collection of underwear and loungewear, “Mon Cherie.” Monochrome leopard print, silky microfiber, and delicate lace with “eyelashes” unite the styles, created for confidence and comfort. The products are easy to combine depending on the occasion and mood.
belle you
The “Magic of Lace” capsule collection is based on lingerie that combines expressive texture with a thoughtful fit. The patterns are designed to gently follow the anatomy of the body, support without unnecessary pressure and do not restrict movement. The capsule contains seven styles: two bras, four panty styles, and a lace slip. The models are made of Chantilly lace combined with soft microfiber.
Di Lino
The Di Lino brand of women’s clothing and home textiles presented kimonos that are perfect for the transition from summer to early autumn. The line, inspired by Japan, includes a variety of models: airy kimonos “Aurora” and “Black Pearl”, fully embroidered with beads; “Korolek” with an embroidered bird; “Magnolia,” made of natural Italian silk velvet.
DressByStesha
The DressByStesha brand has teamed up with the Coffee Mania Bez Tarelok project for a collaboration. Until September 15th, an exclusive drink is available at all locations: blue matcha in coconut milk with a pink dragon fruit layer and an edible chamomile made of sugar paper. The collaboration continued with items in the joint collection—T-shirts, caps, and stickers with ironic phrases.
Lassie
The Finnish brand Lassie has presented a new school collection. It includes lightweight T-shirts, warm sweatshirts, classic trousers, outerwear, as well as sneakers and trainers. The key feature of the capsule is the combination of natural cotton materials and technological membrane fabrics. General school dress code rules are adapted here to the real needs of children.
CHIC CLIC
The symbol of the “Siesta” collection, designed to prolong the summer mood, is a red lobster swimming in turquoise waves. The drop includes a delicate bracelet and choker, a five-tiered sautoir, a brooch with a nautical knot, and simple earrings. The pieces are adorned with handcrafted Roman mosaics, Japanese cubic zirconia beads, gilding, and a vintage-effect and satin-sheen finish.
Pink Bus
The Russian brand Pink Bus, founded in 2013, focuses on signature prints and basic pieces. For example, their T-shirts are comfortable, flattering, and easy to style with a variety of outfits. Variations include horizontally striped styles with love messages, floral patterns, cheat meal images, and other illustrations.
JAM8
The JAM8 brand, which produces clothing at the intersection of sports and everyday life, has presented an Après Sea capsule collection. The line is inspired by a special state: the rhythm of vacation that you don’t want to leave. The centerpiece of the collection is a cotton velour suit with Sol e Mare embroidery. The capsule collection combines well and is suitable for a variety of scenarios.
Hikes x staya
The Hikes and staya brands have presented their first joint collection, inspired by daily walks with dogs. It combines the flagship products of both brands: clogs for people and equipment for dogs, including harnesses, collars, and leashes. The capsule’s hues—early morning and evening sunset—are reflected in the 6AM and 7PM colorways, emphasizing the atmosphere of the first and last walks with your furry friends of the day.
GEOX
The Blue Touch collection features a brand new addition: the Blue Touch Amphibiox sneaker. Waterproof technology is integrated into the dynamic design: the shoes feature a contoured rubber sole, a combination of suede and technical fabric, and a lacing system inspired by hiking boots. The model is available in three color options: brown, pink and cream.
KIRI
When creating the collection, the brand was inspired by the aesthetics of “Mom’s Flowerbed,” warm weekends outside the city and a carefree mood when you want to pick bouquets, drink tea in the garden and stroll until sunset. The line is rich in flowers, Vichy check, lightweight fabrics, and flirty silhouettes. Here, romance easily coexists with irony, and ordinary things are transformed into images with character.
Sexy Fish Jewelry
In the new season, the jewelry brand suggests abandoning the neutral palette in favor of bright accents and dopamine-inducing multi-layered styling. In the collection, pearls are found alongside massive chains, agate – alongside turquoise and mother-of-pearl, large earrings sit alongside multi-row bracelets, and chokers and long necklaces come together to form a single look.
