SASHASKVO

The face of the brand’s new collection is Marika Abdrazakova—TV presenter, actress, mother of many children, and wife of opera star Ildar Abdrazakov. The campaign’s visual story revolves around music as a source of inspiration. This season, the brand returns to the core colors of its DNA, including black, white, and red, combining architectural tailoring, femininity, and attention to detail.

POMPA

The Fall/Winter 2026/27 outerwear collection is called “Harmony of Form.” The focus is on coats, the brand’s iconic product. This season, the designers are working with a variety of silhouettes. Classic belted coats accentuate the waist, long models are built on a distinctive shoulder line, and O-shaped bombers add a sporty-chic mood to the collection.

12 STOREEZ

Shooting The new collection’s campaign took place on the Baltic coast. Here, the brand’s team captured the special state of nature as summer seamlessly transitions into autumn. And the soul’s state of mind, when one yearns for comfort and peace. Hence the emphasis on textured materials: fluffy, weightless cashmere, fine voile wool, and yarn with a curly thread. They are complemented by models made of corduroy, denim, and genuine leather.

4FORMS

The “Wind Line” collection reflects the aesthetics of changing seasons, the boundary between the familiar and the new. Its inspiration was ancient architecture, warm stone tones, and layering. Matte faux leather is paired with soft wool, flowing satin with suiting, and faux llama fur with denim. A timeless wardrobe is the main idea of the capsule collection.

2MOOD

The first 2MOOD collection, released after the rebranding, was called “New Chapter”. She is inspired by the aesthetics of universities and book culture – everything that is associated with new aspirations and discoveries. Iconic styles include a plaid pajama-style suit, striped polo shirts, T-shirts and sweatshirts with retro prints, and more.

ALL WE NEED

The brand’s new capsule collection is designed specifically for returning to the office after vacation with style and confidence. Structured workwear is paired with tactilely pleasing knitwear. Outerwear plays a key role: for early fall, the brand offers lightweight trench coats and jackets—from basic styles to options with accent shoulders. The collection uses premium materials: Italian wool, silk, cotton and viscose.

Source:

hellomagrussia.ru