ALTERAW
ALTERAW, a fashion platform and concierge service, has launched in Russia. It was founded by professional buyers, stylists, and VIP concierges who collaborate with leading luxury fashion companies. The platform features dozens of global brands, from Gucci, Prada, Dolce & Gabbana, Balenciaga, Loewe, and Bottega Veneta to Khaite and The Row. Every order comes with a guarantee of authenticity from suppliers, arrives in secure branded packaging, and can be delivered anywhere in the world. To celebrate the launch, all customs duties and fees will be included in the order price until May 1, 2026.
Rendez-Vous
A Rendez-Vous press day was held at the Rassvet Cultural Center to celebrate the presentation of the spring-summer collection. The event featured new collections from Lumique, Maison David, Tendance, ASH, and iconic brands MM6, Diesel, and Casadei. Guests were able to explore the selection, try on items, and choose the ones they were interested in. DJ Sasha Panika was responsible for the overall atmosphere and music.
BAON
In the new season, BAON is focusing on returning to its roots. The spring-summer campaign, shot in the aesthetics of a country estate, conveys the main desire of the modern city dweller – to slow down and find their footing. The spring collection focuses on denim, lightweight jackets, and knitwear, as well as a new line for the brand: footwear.
belle you
belle you continues to develop its clothing line and presents a new capsule of basic looks for a vibrant life. It was created for women who are selective about their wardrobe, relying on their own feelings and values. The capsule collection includes loose-fitting sweatshirts and zip-up models, joggers, overalls, T-shirts, long sleeves, shorts and wide-leg trousers.
GJO.E
The new GJO.E collection combines Japanese aesthetics with utilitarian design – a combination of denim traditions and modern urban silhouettes. The emphasis is on functionality, layering and details inspired by workwear and military styles. The collection includes lightweight windbreakers, shirts, denim and long sleeves that combine high-tech fabrics with natural ones.
LAISH
Russian brand LAISH, which creates comfortable and functional clothing for an active everyday life, has presented its debut full line PRIME. It includes long and short tops, cycling shorts, skirts and leggings in a soft color scheme: blue, black, pink, and milky for long tops. All models are made of high-quality material (80% nylon, 20% spandex) – it is elastic, breathable, dries quickly and is not see-through.
Rockabi
Premium clothing brand Rockabi and Erarta, Russia’s largest private museum of contemporary art, presented an art collaboration called “Luxury of Contemplation”. In it, images of St. Petersburg are embodied in accessories. The scarf “Moika. January” is like a watercolor dream of a winter city, an urban landscape in muted tones. The “Contemplation of Water” scarf resembles a fragment of an ancient fresco transferred to airy fabric.
ROSMEN
A presentation of six new ROSMEN brands took place in Moscow. The company officially launched a new category “For Moms and Babies”, uniting premium brands of strollers, breast pumps and accessories from the Netherlands, Spain, USA, Australia and Canada. Celebrity parents and influencers came to get acquainted with the new products from Hamilton by Yoop, mima, Momcozy, Redsbaby, Veer, Asobu, and discuss trends in the children’s industry.
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