Fashion5 facts about the Geox brand and the new...

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1. The company’s history began with the idea of the Italian Mario Moretti Polegato to create breathable shoes. Driven by this dream, he opened a research center, involved laboratories in the development, and the efforts were crowned with success: Mario created a membrane that was breathable and waterproof at the same time.

2. Later, in 1995, he opened his own shoe company, which was named Geox, combining the word Geo (“earth”) and the letter X, associated with innovative technologies. The brand’s shoes quickly gained popularity. Now the Italian company is represented in 115 countries worldwide.

3. Geox operates in the segment of footwear, accessories and outerwear for men, women and children. This season, the brand has introduced a wide variety of new products, including the premium Blue Touch shoe line, the distinctive features of which are style, comfort and technology.

Blue Touch Collection by Geox

4. The basis of the line are sneakers with an iconic breathable membrane, which provides natural heat exchange and at the same time does not allow water to pass through. The style of the models is an ode to minimalism and retro aesthetics, which coexist with progressive materials and modern technologies.

5. Laconic and elegant models are suitable for any occasion – be it a walk around the city or a vacation in nature. The color palette is varied – from classic black, white and beige shades to trendy bright red, deep blue and yellow, which are especially relevant this spring.

6+ Advertising. Advertiser: Geoks Rus LLC.

INN 7718813164, OGRN 1107746556147.

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