BUNGLY

The “Coffee with a Bun” family capsule collection is for happy moments with loved ones or alone. It was created by the brand in collaboration with blogger and TV presenter Irena Ponaroshku. These are clothes not for special occasions, but for life – soft cotton velour and loose silhouettes. For moms – cozy suits, long sleeves, tops and leggings that fit softly and do not restrict movement. For children – oversized silhouettes that are comfortable to move and play in.

POMPA

POMPA focuses on well-thought-out pieces that form a functional wardrobe, rather than on quick trends and one-time purchases. The brand’s new collection supports this concept and is built around pieces that will remain relevant for more than one season. When creating the collection, the team moved away from complex solutions in favor of simplistic silhouettes, a calm aesthetic, and precise proportions. Particular attention was paid to materials: the fabrics hold their shape well, are comfortable to wear, and are suitable for everyday use.

GUESS

GUESS presented the Camden bag for spring/summer 2026, which became a loud novelty last season. Chiara Ferragni served as the ambassador for this model, which embodies the character of the modern woman. This season, the design combined ethnic, boho, and 2000s styles. The color palette ranges from calm neutrals to accent shades of lemon, pink, and soft blue. Materials include suede, woven raffia, and straw.

TRY ON DRESS

The TRY ON DRESS brand and Anastasia Reshetova presented their second joint collaboration – ESSENTIALS. It is built around basic knitwear items: trousers, a top, a T-shirt, a cardigan, a dress, and a simple evening dress. This minimalist collection is easy to combine and style in a variety of ways, from a relaxed daytime look to a more formal evening one.

ELEGANZZA

The ELEGANZZA brand has opened a new direction, in which a bag ceases to be an accessory and becomes an object of art. The first series, “Provocation of Form,” became not a collection in the traditional sense, but a research project captured in material. A distinctive feature is that each bag is not manufactured in the classical sense, but grown using 3D printing. The collection goes on sale on May 15th.

Estelle Adoni

Estelle Adoni salons now offer trendy beach collections from famous global brands: Lise Charmel, Antigel, Gottex, Melissa Odabash, Shan, Maryan Mehlhorn, Pin-Up Stars, Aubade, Chantelle, marlies|dekkers and Watercult. Among the new fashion names, the young Greek brand Kióhne, the American summer clothing brand Las Sureñas and others stand out. For the second year in a row, the collections of the talented young artist from São Paulo, Fábio Jukio, have delighted.

Karl Lagerfeld

The new beach collection continues the dialogue with the legacy of Karl Lagerfeld. The designers build it around the signature black and white code, complementing it with shades of blue and light blue, warm cream and bright yellow. At the heart of the collection are precise cuts and thoughtful construction. One-piece swimsuits with deep cutouts and an emphasis on the shoulder line echo the aesthetics of evening wear, reimagined for the resort environment.

belle you

“Geometry of Form” is a line of lingerie in which belle you combines technologically advanced designs (including flexible silicone underwire, seamless thermal bonding technology, no seams, etc.), unique materials, and a feeling of comfort. The capsule collection includes a bra with wide straps, mid-rise thong panties, and tops in white, dark beige, and black.

4FORMS

The summer collection “House by the Sun” is a story of freedom and quiet luxury, filmed in Fethiye. The products retain laconic forms, but they are given a new expression through prints, colors, and combinations. On the one hand, there is a feeling of restrained aesthetics, referencing old money through cut and proportions. On the other hand, there are bolder decisions: bright clothes, active prints, visual richness that doesn’t conflict with the image, but rather brings it together.

Lassie

The Finnish brand of technological children’s clothing presented its summer collection. Inspiration came from natural landscapes and children’s fantasies, and the main feature was fabrics that protect from the effects of sunlight. The line includes bright two-piece sets with sun protection properties for active walks; “breathable” sundresses, shirts and Panama hats made of muslin; T-shirts and long sleeves made of bamboo fabric and other styles.

SEEN

Buyers from the SEEN concept store presented a selection of spring novelties from niche independent eyewear brands from Italy, Germany, and the USA. These brands are no strangers to experimenting with new looks, playing with classics, but with a modern and technological interpretation. Among these new products are glasses from RETROSUPERFUTURE, Kuboraum, Jacques Marie Mage, MATSUDA, LGR and others.

ECCO

The Danish brand presented BIOM 720 BREATHRU – the perfect sneakers for a hot summer. This model combines innovative ECCO technologies with a lightweight and durable upper made of sports mesh. Springy and breathable materials, soft-touch textures, and foot support technologies will help you focus on summer experiences, sunny walks, and active recreation.

inni

On April 16th, a meeting with Hyoyoung Lee, designer of the Korean brand Epingler, was held at the inni multi-brand concept store. A collaboration was announced at the event: Hyoyoung Lee will serve as a guest designer for the fall/winter season and create a limited-edition capsule collection specifically for inni. The highlight of the evening was the presentation of the first collaborative model.

Panacea Jewelry Lab

An open styling session with celebrity stylist Katya Kiri was held at the Panacea Jewelry Lab showroom in the Atrium shopping mall. Using Panacea Jewelry Lab pieces, the expert demonstrated how to combine basic and accent pieces, mix trends, and adapt jewelry to different everyday scenarios. Guests were also introduced to the brand’s key themes—Accent Base, Panacea Code, Business Code, Boho Chic—and modern interpretations of pearls.

BRAVEHEART

The young Moscow-based brand BRAVEHEART, with its own production facility, creates men’s clothing with a meticulous approach to the selection of fabrics and fittings. The brand’s signature feature is exclusive wide double stitching, and denim forms the basis of the collections. Denim jackets and jeans hold their shape and age well, while longer lengths are available for tall men. The denim base is complemented by the ORIGINS and LOUNGE collections.

Jewellery Bar

According to Jewellery Bar, spring-summer 2026 is the season of confident accents and bold aesthetics. The new collection speaks loudly: massive jewelry, especially earrings and bracelets, not only maintain their position, but are becoming a major trend. The collection is based on gold and rhodium plating, a balance between spectacularity and practicality. The source of inspiration were the iconic jewelry collections of the 80s.

Source: hellomagrussia.ru