BeautyFrom emotional perfume to spring limited editions: a digest...

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Hadat

In April, Autism Spectrum Disorder Awareness Month, skincare brand Hadat and the Naked Heart Foundation held an event to launch their joint project. The initiative is implemented exclusively in the Golden Apple chain and combines self-care and systemic support: 25% of sales of the limited version of the Hadat Cosmetics product are donated to the Foundation’s scientifically proven programs.

Анастасия Винокур
Anastasia Vinokur
Ирина Мартыненко
Irina Martynenko

O’STIN

O’STIN presented a new perfume collection – a collection of eight unisex fragrances. Two of them, Oud Mystique and Lavande en Soie, the longevity of which reaches 4-6 hours, make up a limited collection. The main line includes six compositions, each of which has its own character: Bergamot & Smoked Cedar, Black Vetiver & Basil, Smoked Mandarin & Wood, Sandal & Pepper, Powder & Cashmere, Amber & Saffron.

Vichy

New to the Neovadiol range is the remodeling lifting face cream Neovadiol Longevity, based on the innovative rejuvenating technology Longevisia. Contains three active ingredients with proven effectiveness: Proxylane stimulates the synthesis of collagen and hyaluronic acid in the skin, Niacinamide strengthens the skin barrier, and Senevisium recognizes and removes aging fibroblast cells to improve skin regeneration.

Nashi Argan

Nashi Argan brings back its limited-edition Bloom collection, inspired by the moment of blossoming and renewal. Here, light, almost weightless textures, a delicate effect on hair and a subtle aroma. The products in the collection create the effect of naturally well-groomed hair, preserving the movement and live structure of the hair. The series is released in a limited edition and returns for a short period.

La Roche-Posay

ANTHELIOS UVMUNE 400+ is an anti-pigmentation sunscreen fluid SPF50+. The product is designed to protect the skin from UVB and UVA rays, including ultra-long UVA rays and the appearance of pigmentation caused by high-energy visible light (HEVL). The formula of the product is also supplemented with an antioxidant, which helps neutralize free radicals and minimize oxidative stress, which also affects the appearance of spots.

VILET

Russian fashion brand VILET presented its debut collection of fragrances based on the idea of the influence of smells on the emotional background. The line includes four perfumes with speaking names: Fearless with black currant, pear, iris, praline; Goddess with lychee, freesia, magnolia and musk; Joyful with ripe cherry, red peony and vanilla; and Passionate, whose bouquet includes guava, coconut water, pink lotus, and white musk.

Divage

Starting April 21st, the Prscco bar and the Divage brand are launching a collaboration: for a month, guests will be able to try the signature set in the form of a pear confit dessert and a light Divage cocktail, and also receive a beauty gift. It includes a lipstick with a satin finish and a comfortable creamy texture, as well as a felt-tip eyeliner with an ultra-thin applicator. The collaboration will be valid until the beginning of summer or while gifts last.

FANE

The premium brand has expanded its collection portfolio by presenting four new products: Deep Moisture express cream for deep hydration, Nutri Fill nourishing hair spray-emulsion, Chroma Shield color protection spray-veil, and Angel Curls curly hair control cream. The products perform protective and restorative functions, providing an effect that lasts throughout the day and has a cumulative effect.

Dreame

Dreame AirStyle Pro Hi is not just a hair dryer, but a complete 8-in-1 system that replaces several devices at once. The set includes magnetic attachments for curling, straightening, volumizing, and drying. They are quickly changed without extra effort, while the styler itself remains compact and thoughtfully thought out in detail: the cord does not tangle, the handle does not slip, and the filters prevent hair from tangling. A brushless motor, which accelerates to 130,000 rpm, is responsible for a powerful and smooth air flow. There’s also an automatic A-Curl™ curl mode and the ability to customize your styling experience via the app.

Asia Beauty Spa

Asia Beauty Spa offers a turnkey solution for hotels and spa spaces. The brand acts as the operator, providing a custom-designed concept, a ready-made team of professionals, and a working system. The chain’s spaces are already available in hotels and resorts such as Azimut and Radisson Slavyanskaya. Here they offer more than 120 spa programs and massage techniques, yoga practices and tea ceremonies, transmitting the main philosophy of Asia Beauty Spa – “health through water.”

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