On September 22, a gala evening was held in Moscow to celebrate the launch of the Russian automotive brand Tenet Plus, a project created in a technological partnership between the AGR holding and Defetoo. The social event, designed around the concept of “Being Elegant,” brought together auto industry experts, business partners, and celebrity guests. The evening was opened by Dmitry Maximov, Chief Operating Officer of Tenet Plus.

The organizers focused on more than just a car presentation, but an emotionally immersive experience. The venue gradually changed throughout the evening. The light, music and visual images became brighter, revealing the character of the brand and conveying the idea of elegance as an internal state – the ability to hear yourself, trust your taste and move forward confidently.

The culmination of the evening was the demonstration of new products. The public was presented with two models – the mid-size crossover Tenet Plus L6 and the compact city Tenet Plus L4. After the show, guests enjoyed a live set by a soul cover band, and the final chord was a DJ set – it united everyone in an atmosphere of modern elegance.

Alexander Filin

Sergey Filin, Maria Provich and Alexander Filin

Source: hellomagrussia.ru