BeautyFrom SPF on Everest to spa rituals in Italy:...

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TaShe professional

The cosmetic brand TaShe professional has presented its debut collection of facial care products – Skin First. The series is represented by 12 functional products and is built on three key stages of daily care: cleansing and balancing, moisturizing, protection and restoration. The formulas are based on effective and proven ingredients such as niacinamide, betaine, hydrolyzed collagen, vitamin E, hyaluronic acid, allantoin and others.

Russian Beauty Guru

RBG balms are one of the flagship products of the brand created by Natasha Rakoc. New products include the “Chocolate” balm with a dark chocolate aroma, a translucent matte finish, and a subtle brown tint, as well as “White Russian”—a clear balm with the aroma of coffee liqueur and creamy cocktail. Both products contain mango butter, which nourishes, moisturizes, and protects the skin of the lips.

Librederm

The Librederm brand took part in an expedition to Everest on the same team with climber Anastasia Sysoeva, founder and leader of the mountain club “Country of Winds”, a mountaineering instructor, professional traveler, and climber of more than 100 peaks of varying difficulty around the world, including the eight-thousander Manaslu. There are many dangers in the mountains, but one of the underestimated and very important is the sun. That’s why Anastasia chose Bronzeada Sport sunscreen for her skincare needs.

MINESS

MINESS is a brand of innovative Japanese shaving accessories. The brand’s reusable razor with five stainless steel blades removes even the shortest hairs. Softening pads with vitamin E and silk proteins ensure a smooth glide and gentle care. The ergonomic extended handle and movable head help reach even hard-to-reach areas.

“Fingers”

The “Fingers” chain of salons is expanding its menu of services with a new premium treatment—a silk spa ritual from the Italian brand Davines, which combines effectiveness, eco-friendliness, and pleasure. The new treatment is designed as a multi-stage restoration system—from gentle cleansing to deep nourishment and a relaxing massage. After the service, skin becomes smoother and more hydrated. But the key result is the feeling of a “reboot”.

ARTFACT

The ARTFACT serum brand has expanded its spicule line with a new product – a hair growth serum with 0.3% microneedles, 1% peptide complex and 0.5% caffeine. A built-in system for delivering active ingredients directly to the hair follicles significantly increases the product’s effectiveness and helps combat hair loss.

ONE

ONE is a union of organic, natural, and eco-cosmetics manufacturers focused on implementing and promoting its own standard (OneProof eco-label), combating greenwashing, and greening the cosmetics market. Participating brands include Levrana, Krasnopolyanskaya Cosmetics, Golodny Leshy, SmoRodina, Udumbara, and others.

BEAUTIFIC

BEAUTIFIC has introduced new facial toners. This milky toner with ceramides, prebiotics, and ectoine deeply moisturizes, strengthens the protective barrier, and reduces skin sensitivity. A firming toner-booster with spicules, centella exosomes, blue retinol, salmon PDRN, and peptides is designed to smooth wrinkles, tighten pores, and combat pigmentation.

ICE Professional by Natura Siberica

ICE Professional by Natura Siberica presented the ICE Styling collection, coinciding with a large-scale client day at the Golden Apple. The line covers all needs: from natural everyday looks to evening hairstyles. Each of the 13 products—from a multi-functional 15-in-1 cream spray to a volumizing powder spray—works at a professional level, yet remains intuitive.

Empire Zone

The Empire Zone perfume house held an evening dedicated to Mikhail Bulgakov’s birthday. Actors Daniil Andrushchuk and Nikita Sentemov transported the audience to the aesthetics of the turbulent yet alluring 1930s. The audience didn’t just watch what was happening – they found themselves inside the plot, inhaling the aromas specially selected by the House of Perfumes as “olfactory anchors.”

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