“Protected Vacation” is a joint summer project between AZIMUT Hotels and The Act cosmetics brand, launching today and dedicated to skin care. The collaboration focuses on special poolside areas at AZIMUT hotels, which will serve as a reminder of the importance of protecting your skin during periods of intense sun exposure.
They decided to start with the hottest region: the project’s first location opened at AZIMUT Park Hotel Vinogradnaya in Sochi. In June, the hotel opened a spa area with a pool, now complemented by an eye-catching photo zone with brightly colored lounge chairs and branded life preservers. To remind forgetful guests of the need to protect themselves from the intense sun, they are given sachets with SPF.
The joint project reflects the brands’ shared approach to vacation: self-care, attention to detail, and the ability to enjoy a vacation without harming your skin. A simple habit like using sunscreen is becoming a natural part of summer leisure. A similar area will soon open at the AZIMUT Park Hotel Pereslavl.
To highlight the importance of sun protection and increase awareness of the project, a month-long drawing for travel enthusiasts will be held on the social media channels of AZIMUT Hotels and The Act. The prizes include a weekend at the AZIMUT Park Hotel Vinogradnaya in Sochi and a large box of The Act’s bestselling summer skincare products.
