Merz Aesthetics is an international company with over 115 years of history and one of the world leaders in aesthetic medicine. This year, the company launched the “Trust” project in Russia—a safe way to care for your skin. Its idea is simple and very modern: if a manufacturer is confident in the quality of a procedure, doctor, and clinic, this should be confirmed by more than just words. Therefore, patients undergoing the “Aquaglow” procedure (if there are contraindications, a specialist consultation is required) at clinics in the “Inner Circle” association are provided with a free one-year insurance policy.

Sounds unusual for aesthetic medicine. Insurance? From a cosmetologist? Yes, that’s right. That’s why the project is already being called one of the most revolutionary steps toward creating a culture of responsible patient care—and a new benchmark for premium treatment.

Let’s break this down without the complicated language.

Let’s imagine a common situation. You’ve undergone a procedure. You’ve received the doctor’s recommendations. You’ve returned home. In most cases, recovery is calm and predictable. But sometimes patients wonder: what if something really serious happens? Who will handle the matter? Who will help? Who will take responsibility? The “Trust” project was created precisely to provide people with a clear course of action. If harm to health is confirmed as the result of medical error, the insurance company will review the claim and may compensate expenses or pay for necessary assistance in accordance with the policy terms. This is not just a nice promise, but a real legal protection mechanism.

What does the policy cover?

The most important thing is to understand what exactly the insurance covers. The policy covers the professional liability of the cosmetologist.

If harm to the patient’s health was caused by medical error and this fact is confirmed in the established manner, the insurance company will consider paying insurance compensation in accordance with the terms of the program. For the patient, this means they aren’t left alone with the problem and receive a clear support system.

What isn’t considered an insured event?

This isn’t a panacea or a guarantee that there won’t be any reactions after the procedure. It’s important to understand this and follow the doctor’s recommendations for facial care after the procedure. The policy does not cover:

• natural reactions after the procedure within normal limits;
• temporary swelling;
• minor bruising;
• individual characteristics of recovery;
• subjective dissatisfaction with the aesthetic result.

In other words, insurance is not needed to replace a doctor’s consultation or medical examination. It’s needed for situations where there’s actually confirmed harm to health due to medical error.

Why is this important now?

The beauty industry has changed dramatically in recent years. Patients have become more careful when choosing specialists. They study the ingredients of products. Read reviews. Compare clinics.

And this is for good reason. The problem of gray cosmetology hasn’t gone away: unlicensed procedures, without proper documents, without certified products—and that’s not responsibility, just an illusion. After all, in the event of force majeure, not only the promised before/after effect disappears—so does the invisible expert who, after the first few questions, blocks your contact information.

That’s why, along with increased attentiveness, the demand for transparency has grown. Today, it’s no longer enough to simply say, “Don’t worry, everything will be fine.” People want to understand what protection mechanisms exist in practice. And this is a completely normal desire. When it comes to health and appearance, confidence is built on details: the clinic’s standards and brand reputation, the doctor’s experience. And on the extent to which the system is prepared to take responsibility.

We are convinced that patient trust is built not only on the effectiveness of procedures, but also on the responsibility of all participants in the process. This is precisely why the “Trust” project was created. Our goal is to make aesthetic medicine more transparent, understandable and comfortable for the patient, comments Natalia Gavrilova, Marketing Director of Merz Aesthetics.

We feel it when we become

calmer. Perhaps it is this feeling of calm that is becoming a new luxury today. It’s not just the beautiful results—like the deep hydration and radiance of the skin after the Aquaglow treatment . It’s also the understanding that you’re part of a system that accommodates a variety of scenarios.

That’s why the Inner Circle treatment comes with an annual insurance policy covering the doctor’s liability—and it’s free.

I was always a little nervous before a course of treatments. Not because of the treatment itself, but because I didn’t know what to do if something unusual happened. When I learned that the insurance policy was included with the treatment, I felt more at ease. “It gives me the feeling that they thought about me in advance,” says one of the patients at the Blizhny Krug (Inner Circle) Commonwealth Clinic.

Where can I get insurance?

Insurance is provided to patients who undergo the Aquaglow procedure at the Blizhny Krug (Inner Circle) Commonwealth Clinics marked with the “Trust” sign on the website.

The procedure itself is aimed at improving the quality of the skin, maintaining its hydration and overall well-groomed appearance.

But it’s not just the protocol itself that matters. The environment in which it is carried out is important. Therefore, the project combines several elements at once: trusted clinics, experienced specialists, quality standards, and additional patient protection. This is how a new approach to aesthetic medicine is being formed – more mature, transparent and responsible.

Physician liability insurance is a familiar and reliableinstrument all over the world, which givesthe patient confidence: their protection is built into the approach itself, even before the procedure.

Beauty without anxiety

Beauty should never start with fear. The “Trust” project has become a step in this direction. When trust is backed by real protection tools, choosing becomes easier.

You can learn more about the “Trust” project, the “Aquaglow” procedure and find the nearest clinic of the “Inner Circle” community on the website.

BEFORE USE, READ THE INSTRUCTIONS AND CONSULT A SPECIALIST. THERE ARE CONTRAINDICATIONS.

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*clinics marked with a special “Trust” sign on the website www.esteti.pro

Kerscher M, et al. Facial Skin Revitalization with Cohesive Polydensified Matrix-HA20G: Results from a Randomized Multicenter Clinical Study. Plast Reconstr Surg Glob Open. 2021 Dec 3;9(12):e3973. Hertz-Kleptow D, et al. Facial skin revitalization with CPM®-HA20G: an effective and safe early intervention treatment. Clin CosmetInvestig Dermatol. 2019;12:563–572.

Insurance company “Zetta Insurance”.

Source: hellomagrussia.ru