YUDASHKIN
The presentation of the new YUDASHKIN brand, the House’s modern line and an important public reference point for its next stage of development, took place at S. V. Spiridonov’s mansion. That evening, the House unveiled not only the new brand but also a renewed vision for all its areas. The central event was the presentation of the premium line, and the space itself worked like a living scenario: in one of the halls, a performance with models unfolded, referring to the atmosphere of the boutique and the everyday life of a modern woman.
Masterpeace
On April 7, a master class dedicated to Easter was held at Lila School by BORK. Spring flowers, collected by the flower workshop Sota in bright compositions, filled the space with anticipation of the holiday. And the main fashion accessory of the coming season – the apron – in the Easter drop of the Masterpeace brand by Evgenia Linovich fluttered with airy frills and blossomed with new plots.
JOYCITY
A show was held at the Skolkovo Innovation Center The footwear brand JOYCITY presented a show structured like a sequence of stages of a space mission. The show’s scenario echoed the logic of a launch: from “activation” to the walkout onto the open runway. The show was a continuation of the brand’s core concept—JOYCITY SPACE. The company donates a portion of the profit from each pair sold to the creation of a private space program, making every buyer a participant in this process.
Stefanel
On April 9, Stefanel gathered friends of the brand to introduce them to the spring-summer collection. It features four trends: from preppy style, color blocking and monochromatic layering to a line filled with a riot of colors. The main news of the evening were new openings – in the Gorizont Shopping Center (Rostov-on-Don) and in Stockmann (Smolensky Passage and Fashion Season).
Bogner
The Grand Palace Boutique Gallery hosted an intimate evening celebrating the opening of the renovated Bogner boutique. Victoria Shelyagova was the star guest of the event. Together with beauty expert Ekaterina Efremova, they discussed key trends in the new collections, celebrity makeup secrets, beauty tricks, and much more behind the scenes. The evening culminated in a prize drawing.
Vyacheslav Zaitsev Fashion House
The Vyacheslav Zaitsev Fashion House hosted a show of the designer’s archival pieces, presented in a modern interpretation by stylist Nikita Karsten. He combined Vyacheslav Zaitsev’s iconic outfits, complementing them with jewelry, which gave the pieces a new sound. Olga Parfenyuk, Natasha Borisova and others were among the guests of the evening.
Sexy Fish Jewelry
At the Ask Fashion Club space, the Sexy Fish Jewelry brand and gallery owner Polina Askeri presented a joint collaboration – a crossbody for phones. The line included five models with natural stones and pearls: an accessory that is worn over the shoulder and transforms into a necklace when you need to quickly change your look. The highlight of the product is a carabiner with cubic zirconia.
