Alina Zinnatullina moderated the session “Attention as an Asset: The New Economics of Promotion,” where experts discussed modern media, digital communications, and new ways to engage with audiences. Following the discussion, the media manager admitted that the session was truly rich and dynamic.
In my opinion, the session went exactly as we planned. We had an amazing lineup of speakers. Each participant shared their vision of the digital environment and the advertising market, she noted.
Alina described the atmosphere of the conversation as very light and relaxed, just as we, the organizers, had intended, emphasizing that the participants were able to look at familiar promotion tools from a new angle.
According to the media manager, today Attention has become one of the key resources for business, and working with audiences requires not only creative solutions but also a deep understanding of media consumption.
Singer Mia Boyka was among the discussion participants. Speaking about the connection between business and personal brand, she gave an example from her own experience and admitted that she once decided to close a project that no longer corresponded to her personal values.
Mia Boyka
The session was also attended by journalist and publisher of the Fashion Paper newspaper Madonna Moore, director of ZARINA Anna Mazurik, editor-in-chief of Afisha Daily Alexandra Sadykova-Levina, Chairman of the Board of the seller “Digital Alliance” Alexander Zakharov, Director of Avito Advertising and Strategic Partnerships Yakov Peisakhzon and Director of the Directorate of Digital Communications and Special Projects of the mobile operators MegaFon and Yota Narine Azaryan.
