According to Variety, the film “Michael” has become the highest-grossing biopic in the history of cinema. It has collected almost a billion dollars at the worldwide box office, surpassing even the former leader “Oppenheimer”. In addition, “Michael” has become the highest-grossing film in the history of the studio Lionsgate, overtaking the second part of “The Hunger Games”.
And what about us? The picture directed by Antoine Fuqua and starring Jaafar Jackson, the nephew of the legend, in the leading role in the first weekend took first place in the Russian box office, having collected 105 million. rubles. Against this background, booksellers haverecordeda sharp increase in sales of two editions of the project “The Treasure Trove. Music”, dedicated to the artist.
So, tothe book “Michael Jackson. Biography in Comics” – graphic novel, in which more than two dozen artists from all over the world drew the singer’s path , from his first steps as part of The Jackson 5 to worldwide recognition – sold 246% more than before the release of the film.
The book by five-time Grammy winner, close friend of the King of Pop and his colleagues and Bruce Swede “In the Studio with Michael “Michael Jackson” showed a 2.7-fold increase in sales in the first two weeks of June, a 166% increase compared to May. This is a memoir of the sound engineer who personally worked on the albums Off The Wall, Thriller, and Bad. Sviden shares his memories of creating records that changed the music industry.
The increased interest in Michael Jackson in Russia is an excellent example of how film and book support each other in the content market , notes Maria Shebarshova, editor-in-chief of the publishing project . – When a viewer leaves the cinema and continues to experience the emotions of watching, they are eager to continue getting to know the character, to get to know him better. A book offers exactly what a two-hour screen can’t fit—behind-the-scenes stories, little-known facts, and unusual details. While a movie sparks initial interest, a book allows you to extend that interest and get to know it better.
